Value Propositions

What We Do

Central IQ helps you jump-start your organization’s performance if your team is:

Struggling to retain customers, grow key accounts, and secure new business;
Noticing misalignment between your current solutions and your customers’ top priorities; and/or
Grappling with a disconnect between your bricks-and-mortar approach to business and your customers’ evolving expectations in the digital economy.

We help you lead the field in today’s face-paced and digitally enabled economy by:

Introducing new revenue models, tactics, and initiatives that increase your sales, brand equity, and competitiveness;
Offering critical insight on which relationships, solutions, and activities to get into (or out of) to improve your return on SG&A expenditures; and
Providing hands-on support with market, corporate, and product development programs to enhance your margins, returns, and growth rates.

We mobilize highly effective tools, techniques, and talent to help your work teams in:

Identifying the challenges that cause customers and prospects such intense pain that they aggressively seek new solutions—even if they must pay a premium;
Enhancing your company’s solutions and leveraging digital technologies to generate greater market visibility and greater value for your customers; and
Refining your operations to support scalability and exceptional levels of customer satisfaction—all while optimizing your company’s return-on-investment (ROI).

Our industry analysis, strategic planning, and business development services ensure you get:

Revenue growth, resulting from a superior understanding of the marketplace, plus value-based and market-tested sales and delivery methodologies;
Higher-value customers, resulting from a market-validated solution road-map, plus hands-on support with solution enhancements; and
Improved earnings, resulting from an improved and internally vetted operating plan, plus hands-on support with digitally enabled business process re-engineering (BPR).